Paul Walhus ("Paul") will build a network of professional, SEO-optimized real estate websites for The Bergeron Group ("Nancy"), each targeting specific markets, neighborhoods, and buyer types in the Hot Springs, Arkansas area.
Each website includes:
Custom design with Bergeron Group and Keller Williams branding
Mobile-responsive layout that works on all devices
SEO optimization — Schema.org data, meta tags, FAQ sections
Contact form with lead source tracking (you'll know which site each lead came from)
Cross-linking to the hub site and other sites in the network
Google Analytics and Search Console setup
Custom domain configuration with SSL
2. Pricing
Service
Rate
How It Works
Website Development
$________ per site
You're invoiced only when a site is completed and you've seen it
Domain Management
$________/month per live site
DNS, SSL, uptime monitoring — invoiced monthly for active sites only
You control the pace. There is no minimum number of sites per month. You decide how fast or slow we build. If you want 8 sites in April and 3 in May, that's fine. If you want to pause for a month, that's fine too. You're never locked into a number you're not comfortable with.
What's NOT included in the per-site fee (paid at cost by Nancy):
Domain registrations — approximately $10-15 per domain per year
Web hosting — we'll find the most cost-effective option together
Paul will recommend domains and hosting but will not purchase anything without Nancy's approval. All costs are reimbursed at cost with no markup.
3. Lead Generation & Performance Compensation
In addition to site development fees, Paul is compensated for the ongoing marketing value his websites generate for The Bergeron Group. This compensation recognizes that Paul's sites are purpose-built lead-generation assets that produce measurable business results.
3a. Lead Attribution
Every website in the network includes built-in lead source tracking. When a prospective buyer or seller submits a contact form, the system records:
Which website generated the lead (e.g., "hotspringsrvpark.com")
Date and time of submission
All contact information provided by the lead
A lead is considered "Paul-generated" when it originates from a contact form submission on any website built and maintained by Paul under this agreement. Leads arriving through other channels (CINC/Sync, direct referrals, open houses, sign calls, existing database contacts, social media, or paid advertising not managed by Paul) are excluded.
Why this matters: If someone fills out a form on hotspringsrvpark.com looking for an RV park property, there is zero ambiguity — that lead exists only because Paul built that niche site. The source tag is automatic, timestamped, and included in every lead notification email.
3b. Monthly Lead Report
Paul will provide a monthly lead attribution report showing:
Total leads per site
Lead contact details and inquiry type
Google Analytics traffic data per site
Keyword ranking progress
Nancy agrees to provide quarterly updates on which Paul-generated leads converted to active clients and which resulted in closed transactions, so that both parties can evaluate the network's ROI and prioritize future site development.
3c. Performance Compensation Structure
Paul's performance compensation is structured as a marketing services performance fee — not a real estate referral fee or commission split — and is paid in recognition of the digital marketing infrastructure that produced the lead.
Tier
Trigger
Compensation
Qualified Lead Bonus
A Paul-generated lead provides valid contact information and responds to initial outreach from The Bergeron Group
$________ per qualified lead
Closed Transaction Bonus
A Paul-generated lead results in a closed real estate transaction (purchase or sale)
$________ per closed transaction
3d. Payment of Performance Compensation
Qualified Lead Bonuses are tallied monthly and included in the next monthly invoice
Closed Transaction Bonuses are payable within 14 days of closing
Nancy will notify Paul of any closed transaction involving a Paul-generated lead within 7 business days of closing
3e. Dispute Resolution
If there is a disagreement about whether a lead qualifies as "Paul-generated," both parties will review the lead source data together. The automated source tag from the contact form submission is the primary evidence. If the lead's first point of contact with The Bergeron Group was through a Paul-built website, it is Paul-generated — even if the lead later also contacts The Bergeron Group through other channels.
3f. 90-Day Review
Both parties agree to review the performance compensation structure after 90 days of the first sites going live. At that point, with real data on lead volume, lead quality, and conversion rates, both parties may renegotiate the per-lead and per-transaction amounts by mutual agreement. If no new terms are agreed upon, the original terms remain in effect.
4. Getting Started — Phase 1
To get the network rolling, the initial plan is:
Deliverable
Target
Investment
Hub site (thebergerongroup.com) + ________ niche sites
End of April 2026
$________ (________ sites × $________)
This is a target, not a commitment. We'll agree on the number of sites and the pace together. The priority sites are chosen together, and you approve each one before I build it. Nothing gets built that you haven't agreed to.
After Phase 1, we'll review results together and decide on the pace going forward based on what's working and what fits your budget.
5. Payment Terms
Website builds are invoiced in small batches as sites are completed (typically 2-4 sites at a time)
Domain Management is invoiced monthly based on number of live sites
Approval — for any new domain registrations before Paul registers them
7. You Own Everything
All websites, content, and design assets are owned by Nancy / The Bergeron Group upon payment
All domain names registered on Nancy's behalf are owned by Nancy
All platform accounts (Google Analytics, Search Console, form services) are created under Nancy's accounts and owned by Nancy
If this agreement ends for any reason, Nancy keeps everything — every site, every file, every login
8. Confidentiality
Both parties agree that the multi-site strategy, domain portfolio, and competitive positioning are strictly confidential. Paul will not disclose any project details to third parties without Nancy's written consent. This obligation survives the end of this agreement.
9. Flexibility & Pausing
Nancy may pause new site development at any time with written notice. No fees are charged during paused periods except Domain Management for existing live sites.
Nancy may adjust the pace — more sites per month or fewer — at any time by mutual agreement
Either party may end this agreement with 30 days written notice
Upon ending, Nancy pays for all completed work, and Paul delivers all files and access within 14 days
10. Revisions
Each website includes up to 2 rounds of revisions after Nancy reviews it
Additional revisions beyond that are billed at $________/hour
Any new services or expanded scope will be discussed and agreed upon before work begins
11. Workspace
If mutually convenient, Nancy may offer shared workspace at the office (801 Central Ave, Ste 30) for Paul to use during the project. This is optional and at-will — either party can adjust this arrangement at any time.
12. Expectations
Paul will follow SEO best practices to maximize visibility, but cannot guarantee specific Google rankings — those are determined by third-party algorithms
Paul is not liable for issues caused by third-party services (hosting, domain registrars, form providers)
Paul's total liability shall not exceed fees paid in the preceding 3 months
13. Agreement
By signing below, both parties agree to the terms outlined above. This is a straightforward working agreement — no hidden terms, no surprises. Nancy controls the pace, owns everything, and can pause or stop at any time.